Did you know that nine of of 10 consumers check online reviews before making a purchase? It is a startling statistic that lays bare the need to get on board with digital marketing as a way to reach and engage with prospects.

How fabricator support can help installers stand out from competitors The current climate might be challenging but it isn’t putting the brakes on home renovations for every homeowner, with more than a third considering making enhancements this year. For those with the money to spend, key drivers are eco-improvements; changes made to achieve environmental or energy efficient benefits. According to recent statistics, nine out of ten homeowners plan to carry out work that will make their houses more thermally efficient, with purchases including solar panels and thermal insulation. Marketing the benefits of today’s uPVC windows and doors will therefore appeal to today’s environmentally conscious homeowners, as well as their wallets - cutting down energy usage reduces the impact on the environment and drives down utility bills. What’s more, uPVC is more environmentally friendly, with products from the likes of VEKA containing recycled uPVC - a material that can be recycled again and again up to 10 times. That’s the equivalent of a 350-year lifespan. It's these kinds of key messages that we encourage our installers to promote and share with their customers in a range of different ways. Thinking about who the end customer is and what appeals to them enables the message to be tailored to meet their needs, whether that’s saving them money on their bills, reducing carbon emissions, adding value to their home or simply living in a draught-free environment when the nights draw in. Talking of instant gratification, millennials are a key audience to target and to do that, you need to be where they are – online. Today and tomorrow’s homeowners like to research online and search for reviews before choosing an installer. As a key audience to target it’s also worth considering what else drives them. As millennials are more likely to seek out innovations, then smart technology is an excellent lever to pull.