Embrace the power of digital marketing

How you can make the most of digital marketing in 2025

Did you know that nine of of 10 consumers check online reviews before making a purchase? It is a startling statistic that lays bare the need to get on board with digital marketing as a way to reach and engage with prospects.

Social media is the most popular form of digital marketing, with platforms like Facebook, Instagram and TikTok giving you a broad reach and the perfect opportunity to engage in a two-way dialogue with potential and existing customers, showcase your installer business and garner those all-too-important reviews.

One way to improve your social media presence this year is to tap into the two tools set to further transform the digital landscape for 2025 - Artificial Intelligence (AI) and short-form video.

The popularity of videos goes hand in hand with the growth of Tik Tok, YouTube Shorts and Instagram, with the latter even changing its grid format to support video formats such as Reels. Instagram is also adding a video editing tool called 'Edits' to their platform this year, which is set to take on the likes of video editing app Capcut by making it easy for you to create videos. It is certainly worth exploring if you're looking to boost video content.

They are an effective and quick way to reach, engage with and educate potential customers about who you are and what you do and build quality interactions with your target audience. Installers can utilise video content in a range of ways, from sharing a time-lapse journey or the before and after of a window installation to putting together 'how to' guides or hacks and tips to help out homeowners.

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AI can be a useful tool to help create content, with ChatGPT a prime example of how fast the technological world evolves. It's latest version (ChatGPT 4.O) is more human like and factually accurate than its forerunners and is being used by companies to automate customer service responses, create social media or website content and write code quickly and efficiently.

If you're wondering about how video content or even AI can help your business but don't have the time to do it, we're here to help. We will walk you through the digital tools available and help you to elevate your online brand presence, starting with a marketing audit to understand your business.

We have a host of useful content you can use to elevate your social media platforms or website, with ready-to-use social media assets like still images, graphics and videos hosted on our VISTA platform that can be further tailored with your business credentials.

If you're wondering about how video content or even AI can help your business but don't have the time to do it, we're here to help.

If you're keen to create your own social media content, we can help you navigate scheduling software like Hootsuite or Meta Business Suite and design tools like Canva to create eye-catching visuals. We'll also show you how to get the best from AI to ensure your content is more natural, human localised and on-brand for your business.

We can also help you with search engine optimisation (SEO) to improve the visibility of your business and show you how to get in front of your target audience with paid search advertising. Small budgets can really for along way on platforms like Google Ads and Facebook by getting you in front of the right audience.

We know that marketing can be time-intensive and digital marketing in particular can be daunting. If you'd prefer to focus on what you do best - working on high-quality installation, then leave the leg work to us. We'll help you embrace digital marketing, harness its power and help you thrive in the digital era.

Get in touch with us about how we can help support your digital marketing efforts.

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by Michelle Wright • 2 October 2023

How fabricator support can help installers stand out from competitors The current climate might be challenging but it isn’t putting the brakes on home renovations for every homeowner, with more than a third considering making enhancements this year. For those with the money to spend, key drivers are eco-improvements; changes made to achieve environmental or energy efficient benefits. According to recent statistics, nine out of ten homeowners plan to carry out work that will make their houses more thermally efficient, with purchases including solar panels and thermal insulation. Marketing the benefits of today’s uPVC windows and doors will therefore appeal to today’s environmentally conscious homeowners, as well as their wallets - cutting down energy usage reduces the impact on the environment and drives down utility bills. What’s more, uPVC is more environmentally friendly, with products from the likes of VEKA containing recycled uPVC - a material that can be recycled again and again up to 10 times. That’s the equivalent of a 350-year lifespan. It's these kinds of key messages that we encourage our installers to promote and share with their customers in a range of different ways. Thinking about who the end customer is and what appeals to them enables the message to be tailored to meet their needs, whether that’s saving them money on their bills, reducing carbon emissions, adding value to their home or simply living in a draught-free environment when the nights draw in. Talking of instant gratification, millennials are a key audience to target and to do that, you need to be where they are – online. Today and tomorrow’s homeowners like to research online and search for reviews before choosing an installer. As a key audience to target it’s also worth considering what else drives them. As millennials are more likely to seek out innovations, then smart technology is an excellent lever to pull.

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Going back to basics

by Michelle Wright • 10 August 2022

The swift arrival and slow departure of the pandemic changed everything for UK industry, and the fenestration sector was no exception. Unlike many other sectors however, we faced pent up demand post-lockdown, which altered how we approached business. As the industry struggled to accommodate the influx of new custom, marketing was put on the back burner for many to focus instead on installs. Two years on, it's time to get back to basics, earn our leads, and use marketing to acquire and convert new business again. Play to your strengths Word of mouth is critical for home improvement companies, and a satisfied customer recommendation is worth its weight in gold, particularly now we're firmly in the digital age. 97% of consumers use the internet to find local businesses, with the addition of the phrase 'near me' rocketing by more than 500% in recent years. Having a dynamic, user-friendly website underpinned by a local SEO strategy is a necessity. It's an area we already support our installers with by monitoring their performance and recommending changes to maximise opportunities - helping them rank in local Google searches. When a prospect visits your site, they want an easy-to-navigate experience, which outlines your product offering, provides digital brochures, shares customer reviews, hosts images and videos of previous installations, and has a clear call to action enabling them to contact you. Glazerite already supports around a third of our customer base with digital marketing, including a branded website, which is developed with their local market and audiences in mind. As many of our installers already have a web presence, our marketing team is also on hand with advice to help further shape and improve existing content. An active social presence also reaps rewards, with many homeowners turning to Facebook, Instagram and Pinterest for inspiration when it comes to renovations. Our Social Media Toolkit equips installers with assets and materials to engage with local audiences on the relevant channels and help keep them front of mind.